Topic & Keyword Research Services

Uncover Key Opportunities

Map Content Strategy

Prioritize Buyer Intent

Get Clear Direction 😎

Topic & Keyword Research Service Packages

We've handled the keyword research strategy for sites publishing up to 100+ articles per month resulting in 1 million pageviews in a month and 1200% growth YoY.

Just to say, we've been around the block and have a few tricks up our sleeves 🧙‍♂️.

Need Something Custom?

Tell us your needs below and we'll have a quick chat to customize a plan that suits you best.

What to Expect

Our effective keyword research process prioritizes business value first, organic search volume second. That doesn't mean we don't succeed at helping you win with search engine optimization.

While we focus on finding search queries with decent search volume, we just put greater emphasis on long-tail keywords with high business potential - those that are more likely to attract a target audience ready to convert.

For this, we use in-depth customer research.

Here's what separates us from other keyword research service providers.

We go beyond relying strictly on keyword research tools (though we still use tools like Ahrefs and Semrush as well). We like to get insights directly from 'voice of customer' (VoC) research as it relates to your most profitable offerings.

• A simple approach is via Facebook groups, subreddits, transcripts of onboarding and customer interviews (if you have)
• Whenever possible, we take another approach with a quick customer survey tailored to your business objectives typically to identify user pain points, hesitations, buying motivators, etc. (This is as simple as sending a Google Form to your mailing list or customer Facebook group)

You also likely already have an idea of which topics you want to target for your site. But if you're not sure yet, we'll help identify relevant topics that align with your most valuable business operations and overall business goals.

We want to emphasize: we prioritize seeking out target keywords for pages and blog posts related to your most profitable products and services.

This helps your ROI by identifying potentially low-competition keywords that can grow your online presence and link directly to your money pages.

AND those most likely to still drive clicks from users seeking direct insights despite AI Overviews, etc.

Why Our Approach Is Different

We're living in a brave new world with an increasing number of traffic sources.

Not so long ago, our keyword research methods were almost entirely focused around search engines - Google, YouTube, and Google Discover (depending on a site's content). Now there's all sorts of referral channels (ChatGPT, Perplexity, Claude, etc.).

However, there are big tradeoffs for content marketers with this rise of AI.

For (a big) one, AI Overviews appear on almost every SERP, increasingly impacting click through rates (averaging 34.5% in an Ahrefs study) and a drop in overall organic traffic as a result.

We must adapt and focus content efforts towards topics that require nuance, experience, and practical value to preserve clicks.

Most keyword research services may still focus primarily on search engine rankings via estimated monthly search volume and keyword difficulty from keyword research tools anyone can access.

All of our frameworks go much deeper, and since we're a small team, we remain agile and adaptive to changes.

Depending on the package you choose, you'll get quick access to:

1. Customer Research: Seeking out the exact language your customers (and therefore, potential customers) use when searching out your offerings. This is increasingly important for helping to identify primary and secondary keywords in an age of conversational search (longer, more detailed queries thanks to LLMs).
2. User Intent: Taking it a step further - analyzing not just what people search for, but why they're searching and where they are in their buyer's journey.
3. Identifying JTBD Keywords: Finding the "Jobs To Be Done" keywords that reveal the tasks your customers are trying to accomplish. These are perfect opportunities to build trust and leads. We also find these still can get high click-throughs even within LLMs from target audiences seeking nuance, experience, etc.
4. AI Resilience Scores: Evaluating estimated keyword performance to avoid those most likely vulnerable to being answered by AI overviews. This way you can largely avoid informational keywords and focus on opportunities that will continue to work for you.
5. Interactive Content Opportunities: Identifying keywords perfect for calculators, templates, and tools that are great opportunities to engage users and further generate leads.
6. Business Value Prioritization: Score opportunities based on their potential to generate you revenue (like commercial keywords), not just traffic.

Depending on the package you choose, we'll analyze all this and more, giving you clear recommendations for content creation.

So, in short, your SEO strategies grounded in content are in good hands.