Content Update Services
Not getting the results you want from your website content?
Our content update services refresh and revitalize underperforming content.
We transform your pages into powerful marketing assets that work harder for your business.
This way - your existing content has a better chance of attracting, engaging, and converting more of your target audience into customers!
Revive Existing Web Content
Attract & Convert More Visitors
Improve Your Overall Site
Get Friendly Support
Web Content Refresh Service Packages
We've updated 809+ web pages - and so we've iterated on the process down to a science.
Content Update Reports
$70/Page
Get a detailed action report with step-by-step instructions of what changes to make to improve your results. This way your team can simply edit or copy-paste over the different sections from the report.
(Minimum 5 pages per order)
Done-For-You Updates
All Done-For-You plans include an actionable content audit for your site.
10 Web Page Updates
$1250/Month
20 Web Page Updates
$2500/Month
30 Web Page Updates
$3500/Month
($250 discount)
Need Something Custom?
Tell us your needs below and we'll have a quick chat to customize a plan that suits you best.
What to Expect
Effective updates transform decaying pages into fresh content that's accurate, up-to-date, and highly relevant to your business needs.
To help with this - we just need access to your Google Search Console in the onboarding process (and editor access to your site for the done-for-you plans). This way we leverage data directly from Google to help with your SEO performance.
You may already know which pages you want updated. But if you're not sure yet, we'll help identify relevant content that complements your most valuable business operations and overall business goals.
We always prioritize updates for pages and blog posts related to your most profitable products and services.
With the actionable content audit included in the done-for-you plans, we'll also highlight pages that are cannibalizing / competing in the SERPs. As well as zombie pages that are best to be removed or 301 redirected to more important pages.
We'll also find orphan pages with recommendations for improve internal linking structure.
Then, once you've signed off on our selection of pages to update first, we'll dive in and begin the updating process.
We'll find the best possible term for the pages as shown in Google Search Console, and analyze the SERP to ensure your page matches the intent, adding entire sections if needed.
And ensure the page is up to par with Google's search quality rater guidelines.
Typically, the goal is to improve the organic search traffic and conversion rate optimization (CRO) of your key pages.
Our process optimizes pages for people first, search engine crawlers second.
So while we enhance NLP and the structure of the page, we'll also improve readability, cutting out the fluff, and ensuring your readers are satisfied and can make informed decisions.
But as always, it's important to go above and beyond.
And this is where user experience and CRO come into play.
It's not enough to just change or add content, adjusting some facts and figures here and there.
Whenever appropriate, it's important to add visual components to boost engagement:
- Infographics,
- Images,
- Relevant videos,
- Tables,
- Etc.
Whatever is helpful for user experience, time on page, and conversions.
Your content management is in good hands.
You can learn more in a case study on a Q4 sprint.
Getting Started Is Super Easy
- Send us your URL and the plan you're interested in.
- We'll get started 😎.
Some Of Our Results
How Often Should You Update Content?
I hate to say it, but it depends.
A good average would be every 6 months to a year.
But it can vary - some industries are so competitive that regular content updates are needed just to rank.
While others need them less frequently.
And it's also important to note here that, at least, regular updates aren't for everyone.
Our content updating services are designed for existing sites with a fair number of pages (100+ or even thousands of web pages).
That's why it's important we vet all potential clients before getting started to make sure you don't waste your time and money!
How Important Are Content Updates?
If you land on a page that has outdated content - how fast would you click back and find something newer?
Depending on the topic, it can be pretty darn fast.
Timely updates ensure this doesn't happen. They help the content you spent time or money creating actually deliver on what you wanted.
Because your web pages are marketing assets.
And when an update is done right, you transform old pieces of content into organic traffic (and link) generators.
Not only that - but you can also repurpose across all of your marketing channels.
And so, you can use content updates to grow your online presence on social media, video, and anywhere else you'd like too!
In short - we want to take the hassle of updates off your hands, and provide you with the best value possible.
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