7 Reasons to Outsource Your Copywriting

The simple act of outsourcing your copywriting can save you from a time and soul sucking experience you may be familiar with:

Your cursor blinks on a blank page. You take a few stabs at writing a strong opening sentence, but each attempt reads like a limp handshake. You erase and try again. Minutes turn to hours and the only thing you have to show for it is an overwhelming sense of frustration.

Sound familiar? If yes, you’re not alone.

When a business outsources its copywriting needs, it taps into an army of professional writers who can help them create engaging content that drive sales.

If your business already uses outsourced copywriters, you know what a difference this can make.

If you're still on the fence on whether it would make sense for you and your business, then this article is for you. 

Why outsource copywriting?

1. High Quality Writing

Writing of any kind can be an arduous grind, and copywriting is perhaps one of the toughest.

An engaging piece of content written to persuade and drive people to take action is more than just good writing. It requires a deep understanding of marketing, sales psychology, whatever the subject of the content is, and much more.

Attempting to do this while also running your business or managing projects is quite the task.

So, if you’re interested in outsourcing your copywriting, look for copywriting service providers who show an understanding of the above, plus can write:

• Interesting headlines and sub-headers
• Strong CTAs and hooks throughout the text
• Search engine friendly articles [note that search engine optimization (SEO), content marketing, and copywriting are 3 different skills]
• Attractive product descriptions
• Engaging social media content
• Effective email campaigns with great subject lines

The beautiful thing for you, the client, is that once it’s delivered, it’s all yours. You can use it however you like and your team can promote and monitor the results.

You can also always repurpose popular messaging into different content formats. This will help you increase your reach and keep your messaging consistent.

Doing this has the potential to convert customers from multiple channels for years to come.

2. Risk Reduction

Hiring a full-time or even part-time staff can be risky.

In the U.S., a 2024 Gallup poll shows that just over half (51%) of employees are willing to jump ship from their current companies.

That is disturbingly high.

High turnover rates equal to wasted resources recruiting and training. It adds risk to company hiring practices.

However, companies can mitigate all this risk simply by outsourcing certain tasks to agencies who specialize in them.

Apple, Google, Alibaba and many other companies outsource. They could do everything with their internal teams but choose to harness the power of outsourcing. Because just like SMEs, it helps them reduce costs (and risk), and access a vast pool of talents and skills, to focus on their core business.

And just consider how non-native English business owners can leverage outsourcing copywriting and even their marketing strategy to tap into bigger markets.

Engineering expertise may be available in-house but now they can gain access to native speakers with sales experience to help scale with no risks involved.

3. Effectiveness

Competition can be fierce and teams must be agile and cost effective with their marketing budgets.

By partnering with a remote team of content writers, you get exactly what you pay for.

You only pay for the content writing, not a full-time employee.

When you outsource the copywriting process, you get the chance to work with experienced copywriters in the field.

There’s always someone to bounce ideas off and you won’t have to do extensive research or learn new skills yourself.

You're not paying to recruit and train them. You don't even have to pay for the pricey SEO research tools that are likely needed.

You are simply collaborating with experienced content marketing professionals that will help you move closer to your goals.

4. Efficiency

This is another great reason to outsource copywriting.

Effective copywriting takes a TON of time.

Articles, landing pages, advertorials, and whatever you need to promote and persuade can often be the product of hours, sometimes days, of research, outlining, writing, and revising.

In fact, it's often the peculiar case that short, punchy copy takes longer to write than long, descriptive articles.

Taking all of this off your hands allows you and your marketing team to focus your time on tasks, perhaps closer to your expertise and more urgent to your daily business operations. 

5. Organic Search

The technical expertise of a dedicated digital marketing agency can add compounding value to your business.

Whether it’s copy on your website, blog content, or even strong calls to action, your words can make a huge difference.

One way you can build your brands’ authority and online presence is simply by publishing accurate, high-quality content that speaks to your prospects' needs.

If you're able to outsource copywriting to a company who can help you do this, you'll be able to grow your competitiveness along with your sales.

The value of this high-quality content creation for your site will compound. And, as you grow your topical authority and get links from relevant sites, you'll eventually rank for commercial keywords in your industry.

And by the way, speaking of links - to jumpstart your link-building efforts, you can use a simple internal linking method.

Your content agency can help you create blog posts that link to the relevant pages designed to help you sell. This will help inform your readers of your expertise, build your topical authority, and rank for keywords at all stages of your sales funnel. 

With these strategies in place, you can reduce your ad spend and get organic qualified leads for years to come.

6. Keeps things Fresh

When you rely on in-house copywriters, you may notice certain phrases or business jargon being repeated that don’t resonate; or worse, content that confuses and alienates potential customers.

A content writing agency with a knack for copywriting helps you avoid these common mistakes.

You can meet your content demands with a fresh and exciting voice that speaks directly to your prospect.

Partnering with a content agency can help you gain an outsider perspective from a writer within your target demographic. This is like a cheat-code in how to position your product or service to your customer's needs.

It's also a quick and easy way to liven up your company’s overall brand image.

A great and effective approach is to ask a content agency to write blog posts about your industry and how your products or services help your customers.

With the writers representing your audience, you'll be able to connect better than ever.

This kind of approach allows you to showcase your empathy and expertise in the niche. It also helps to publish new and interesting content to keep your brand top of mind. And again, you and your team can always repurpose this content in various ways.

7. Gives you an edge

Without great content or copywriting, there's a lot of pressure on say, a product designer to create products that sell themselves. This aligns with the 'build it and they will come' fallacy.

In a perfect world, this would work. Companies could make great products and services and people would buy them with no promotion or sales efforts needed. But the fact is, competition is fierce and your customers will probably need a helpful nudge. And this is where copywriting is key.

Packaging the facts of your product or service in clear and concise writing that also speaks to your customers' emotions has the power to help you stand out in a crowded space.

Regardless of how you choose to promote, you mustn't forget the power of effective copywriting.

If you don't want to rely on constant promotions or sales, it's likely where most sales will come from. It's where you bring out the big guns and show your prospects why they need your offer.

And this is where working with a freelance writers or an agency can pay off big-time. It's literally how we make our living.

Outsource your copywriting and focus on your strengths

You don’t need to give your in-house teams extra work and potentially lose more staff. What you need is a content agency that can take care of your content strategy and copywriting needs for you.

This way you can stop wasting time writing and gain back your freedom to focus on the tasks you're best at.

8-Bit Content is here to help.

We connect you to your potential customers via compelling content and strong calls to action.

So, if you're ready to get the help you need, contact us today!