Will James — Content Strategist
Will is a content strategist and co-founder of 8-Bit Content. He helps businesses get more from their content and has spent more than a decade working across search, publishing, and marketing.
He studied anthropology before completing an MBA with merit from the UK. His work combines audience research, commercial strategy, and a long-standing curiosity about how people find, understand, and act on information.
In his free time, he’s almost certainly with family and friends, off on an adventure, reading, or trying to get a cat’s attention.
Not every old page deserves a refresh. Learn how to build a content refresh strategy and decide whether to refresh, rewrite, consolidate, retire, promote, or ignore a page.
Use a simple 5-factor framework to assess content quality, improve weak pages, and decide whether a page needs updating, promotion, or repurposing.
Learn how to conduct a data-driven content audit that delivers quick win results and an actionable roadmap with our step-by-step process and template.
Content marketing and SEO may differ, but they work best together. This guide will show you how to combine both to grow your business.
Power words help your content satisfy your readers' emotional and logical appeals. Discover best practices and a big list of helpful examples!
Are you curious about the advantages of public relations and whether or not your company could benefit from more investment in it? Keep reading to discover...
All publishers and content creators share the same problem: Fluff in writing! So we'll show you how to spot fluff content and what you can do to stop it.
A freelance writer is someone who writes for different clients. But knowing how to become a freelance writer with no experience must come first. And that's what we're here to help you with.
Marketing and business development teams share the same objectives (to grow leads) but they do so in different ways. Find out how in this article!
Do you put a comma before or after but? We'll show you when you can do both. Plus we'll discuss commas and 'but's in general.
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